Three years ago, BrandVenture showcased the launch of the new Ford Escape Hybrid and how it was the catalyst of the new wave of the environmental movement.
The Ford Escape moved environmentalism from a cause to an experience… and one that essentially required little-to-no behavior change on the part of the consuming public.
Just this past Sunday night, HGTV featured its new series “Red Hot and Green” eco-friendly design show in the showcase 9pm time block. An hour -long program on how you can build, design and energize a home in a way that makes our Mother Earth smile… and you, the home-owner be cool!
From a business and brand perspective, it is not about the Green Peace Movement…
It is all about moving your brand and getting a piece of the green ($$$’s that is)!
We are currently working with a county in the state of Georgia that has a population of less than 30,000 people in which old and young, native and new, Republican and Democrat all rally around the aspect of “Green Development” in forward growth and planning.
We also are working with a healthcare group that is converting a time-worn old mall into a green-designed “sustainable healthcare resource center.”
I will bet you can go to a dozen ad agency websites and you will find at least 10 out of the 12 that use the phrase “integrated marketing communications”…
That is so 90s!
Today, the new movement is “sustainable brand marketing”… and how much greener you can get!