The clock is ticking down to midnight January 1, 2008.
Yes, the New Years Eve Ball will drop over Time Square. Yes, the fireworks will go off in the neighborhoods. And yes, the corks will pop and the Champagne will flow.
But the best will take place on the TV set…and it won’t be the countdown 10…9…8…7…
The BIG event?
At midnight on 01.01.2008 Court TV will give way to the new TruTV.
Yes…the highly educated metro class will still cling to their CNN and Headline News. And suburban America will still watch Fox and CNBC.
But the bedrock of America that spans coast-to-coast will be tuning in instead to watch TruTV… where the truth is captured in video and the viewer can freely make judgment without the newscaster’s biased perspective.
Main Street USA is taking back its right and ownership of the truth.
The Internet is driving it. YouTube has cultivated it. Blogs like this are by-products of it. And most MBA marketers and news journalists don’t really get it.
The 2007 Yankelovich Monitor reports that nearly half of adults believe that the news media focuses more on extreme viewpoints and opinions versus those held by most Americans…and the belief increased by 5 percentage points in just the last year!
A higher percentage of adults are now capturing “breaking news” on the Internet than the TV…
And nearly half of guys age 16+ would rather have the news presented to them in pictures than in text!
And it doesn’t matter if its paper towels, fast food burgers, the latest automotive make and model or the politician campaigning for political office…the Heartland of America is taking back control.
TruTV is rising to the call… wonder where the ball will drop next?
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