Make It, Take It, Stock It, Rock It - Call Us Now!

If you haven’t been able to tell by now, I am a BIG fan of ReadyMade magazine. I featured the publication in one of the blogs I wrote several weeks ago.

The magazine is great because when you page through it, you can get a pretty good glimpse into how the Millennium Generation thinks.

And that thinking is what is going to drive our marketplace in the future.

One of the articles that caught my attention this week was about a couple of guys who have started up a business to literally take new product ideas to market. Its not a web design shop and its not an ad agency…it is literally a “make-it, take-it, stock-it, rock-it” shop.

What I think is the coolest part of the new venture is that these guys are taking on the challenge with a “we’re just going to do it” attitude.

How many big time companies today do you think go to work with that kind of a mindset?

This past week, we did an all-day “Immersion Strategy Session” with a new client that is doing something very innovative and cool in the housing market.

“Housing market” is NOT a typo.

When we went out onto the streets and shared the idea with consumers, many thought the idea was great and asked “how they could find out more about it”

One woman we interviewed told us that she was taking the $5 we gave as an incentive and putting it into the piggy bank to buy our client’s product.

Our client is a little older than the guys that are featured in the ReadyMade article, but thinks pretty much the same way they do.

We also get the Atlanta Business Chronicle here at our office.

I bet that you can take the word “Atlanta” out of the name of that publication and put in whatever city you live in and the next few comments will apply just the same.

Reading the publication is like reading a combination of the obituaries while walking the aisles of the Brooks Brothers store.

Weird…and note that is not “Wired” misspelled!

There is very little featured in that publication about new market insights or innovation and change.

The pictures are odd too…mostly guys and some gals…but all wearing suits.

I’m not too sure if the guys featured in ReadyMade magazine even own a suit and a tie.

I might be the proverbial optimist, but as far as I am concerned 2009 is going to be a super fabulous year.

While change is coming in at a Category 5 level, so is opportunity!

Check out our 2009 Trendcasts in the Discovery section of our website. If the short summaries of these get your mind clicking, call us and we will come meet with you and tell you more.

Take your ideas and get out on the streets and listen to what people have to say. Our “person-on-the-street” interviews are a whole bunch cheaper than doing the “quantitative surveys” and “formal focus groups.”

And if you really want to wrap your brand around what is going on out there, get your team together – those still employed that need a re-charge – and let’s spend a day together and get immersed in the changes and the ways you can move your brand!

As those guys say…

Let’s “make-it, take-it, stock-it, rock-it”…and Journey into 2009 and beyond!