Are You ReadyMade Ready?

Over the past few weeks, I have been immersed in the Millennial Generation and how it relates across a wide spectrum of personal health insurance to flooring and home décor.

When I tell clients that the group is real… they pose a puzzled look on their face.

“Who are these people?”

“Those are the Generation X aren’t they?”

“Okay…the college student market, right?”

My response is very simple.

The Millennial Generation is 71 Million strong. The leading edge of that generation turns 31 in 2011. They will change the American landscape even more than the Boomers did 30 years ago.

I then follow quickly and ask if they have every heard of ReadyMade Magazine.

Few raise their hands.

ReadyMade Magazine should be required reading from the CEO to the advertising assistant to the local sales rep.

The current issue should function as a fundamental support post for any 2011 forward brand platforms.

The contents and stories will make you smile.

The Millennials take what life deals them, reframe it, remold it, reprogram it and move on.

They may be ADHD, but in many ways, it is a condition that gives them an advantage.

There are great recipes in the issue.
There’s a great story about a Boomer couple that lives like a Millennial.
There are stories about cheap travel destinations

My favorite is a story about a Millennial Entrepreneur and his mobile restaurant that he runs out of a trailer.

The article is complete with a template of the business plan he used to start up the venture.

This past year, I met with the former Chief Operating Officer of a 500+ location restaurant chain. We met at least a dozen times.

This guy was going through a Baby Boomer re-birth and was pursuing the idea of starting up a mobile restaurant brand.

The idea never came to life.

Too bad the guy could not take on the Millennial head set… and just do it.

Instead, the baggage of the MBA past and Corporate America created so many walls that the concept idea never made it to trial.

If you have never read an issue of ReadyMade, you owe it to yourself to do so.

It is sold in Borders, Barnes & Noble and even the local Krogers.

You have no excuse.

And when you get home with it. Turn to page 58 and make yourself a glass of the Mardi Gras Indian Winter Toddy.

Cheers!